OMG! There's a font too...
It could well be time to restart the discussion about the Olympic logo. I'm still not sold, It's horribly trendy dad and brings to mind the gruesome spectacle of Ken Livingston dancing to the Dizzee Rascal theme song while we cower in the corner thinking back to the golden era of barcelonaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa. I am however prepared to admit that I may not be the target market here. Maybe there's strong consumer insight that the mid-life crisis market is the anchor of a good Olympics, though if this were the case then there'd be a pretty strong argument in favour of a targeted campaign around the gymnastics. Either way, I think I've finally found an uncontestable reason to hate the logo. The accompanying font looks like it could cause epilepsy all on its own:
This is a