TomV TV

Godin applying crop rotation strategies to email marketing awoke an old concern in me this morning, as well as making me ponder whether there are cultures that don’t have easily domesticable email providers and thus exist in a hunter gatherer style of SMS and postcards. But I digress…

If you were sucked back in time, or awoke to find yourself in a Mad-Max/Waterworld/Postman style post-apocalyptic era. Would you really be able to wow the peasants/mutants with the accumulated knowledge of the 21st century? I have (surprisingly regular) concerns about this. I suspect that retention marketing and online strategy wouldn’t cut it. In fact if I wanted to cut anything, I’d first have to master the art of knapping flints and then conquer the several thousand other innovations required to even get to dial-up, let alone broadband.

Various people have suffered through my slowly evolving post-apocalyptic book club planning process. But the long and the short of it is that we’d get together once a month and discuss something important like how engines work, why people plough, or sextants. It’ll be awesome, and I imagine there’ll be pizza. Look out for a facebook group in the near future.