Not understanding stuff
It’s occasionally cool to not understand stuff. I’ll grudgingly admit that not understanding what a Tach gland may in fact be cooler than having that knowledge. Generically cooler that is, in certain circles it would make you king, and come with pretty serious LAN privileges.
It’s very rarely cool to pretend not to understand stuff when you in fact do. Starbucks being my rage inducing example at the moment. If you were to walk into your local car showroom and demand in an increasingly shrill voice that you wanted “a vehicle, just a simple vehicle” then people would think your were a lunatic. However, there’s a sinister clique in my local Starbucks who refuse to provide enough information to complete a transaction and seem suspiciously smug about it. It doesn’t seem possible that they haven’t grasped that Starbucks has become a success by offering a wide selection of tasty beverages. It’s neo-luddism, and very very lame.

Comments
And you cleverly haven't given enough information to let us know what you are talking about.
What exactly is Starbucks not telling you?
Posted by: Adrian | February 19, 2007 10:33 AM