OMG! There's a font too...
It could well be time to restart the discussion about the Olympic logo. I'm still not sold, It's horribly trendy dad and brings to mind the gruesome spectacle of Ken Livingston dancing to the Dizzee Rascal theme song while we cower in the corner thinking back to the golden era of barcelonaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa. I am however prepared to admit that I may not be the target market here. Maybe there's strong consumer insight that the mid-life crisis market is the anchor of a good Olympics, though if this were the case then there'd be a pretty strong argument in favour of a targeted campaign around the gymnastics. Either way, I think I've finally found an uncontestable reason to hate the logo. The accompanying font looks like it could cause epilepsy all on its own:
This is a
Comments
Tommy V. Tu ne blog plus! Shame.
I've now added you to my RSS reader (I joined the 21st century about a month ago) so sharpen yer pen and write all over your screen. Yessir.
In other news, when are we going for a beer.
Posted by: Willy | March 27, 2008 06:46 PM